Project Overview:
GINÈ is a next-generation energy drink product concept deck
Objective:
The objective was to create an investor-ready presentation that positions GINÈ as a premium, next-generation energy drink. Blending innovation, strategic clarity, and design precision to capture attention and ensure their message lands.
Challenges:
Creating a Premium Energetic Aesthetic: Designing visuals that communicated energy and power while maintaining a premium look aligned with the brand’s positioning as a “next-generation” energy drink.
Structuring a Persuasive Narrative: Simplifying dense product information into clear, investor-focused visuals without overwhelming audience with technical details
Design Process:
Research & Discovery
Story & Structure
Visual Direction
Design Execution
Refinement & Alignment
Delivery & Optimization
Outcome:
Every slide reinforced GINÈ’s innovative spirit through precise layouts, modern typography, and a premium dark aesthetic that elevated the brand’s visual identity.
Key Achievements:
Enhanced Brand Positioning: Successfully defined GINÈ’s identity as a premium, innovation-led energy drink, elevating its visual and strategic perception among investors and partners.
Investor-Ready Narrative: Delivered a clear, structured, and persuasive storyline that helped communicate GINÈ’s unique market potential and product differentiation effectively.
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