Soteri

Project Overview:

Soteri Skin is a skincare brand focused on gentle, non-steroidal solutions for eczema and sensitive skin

Objective:

The objective of this project is to redesign Soteri Skin’s presentation to reflect the premium quality and professionalism of the brand. The goal is to move away from the basic, off-brand design previously used and create a modern, cohesive, and visually refined presentation that communicates trust, care, and efficacy.

Challenges:

AI Face Generation: Training an AI model to create a realistic human face. Took over 60 iterations, as early results produced distorted or unnatural features.
Image Quality Enhancement: After extensive editing, both the AI-generated face and product images required careful upscaling to restore clarity and maintain visual consistency.
Slide Simplification: The original presentation was text-heavy, so a major challenge was refining the layout and content to achieve a clean, minimal, and easy-to-understand design.

Design Process:

Research & Brand Understanding
Concept Development
AI Visual Creation
Image Enhancement
Content Simplification
Final Design & Review

Outcome:

The final presentation transformed Soteri Skin’s visual identity into a credible and premium brand experience. The design featured a clean, modern aesthetic that completely moved away from the basic high schooler style PowerPoint presentation previously used. With cohesive visuals, refined layouts, and simplified messaging, the new design enhanced engagement and delivered an immediate first impression of trust, quality, and sophistication.

Key Achievements:

Professional Brand Transformation – Turned a basic, high schooler-style presentation into a clean, modern, and premium visual experience that reflects the quality of the product.
Enhanced Engagement & Clarity – Simplified content and refined layouts made the presentation easier to understand and more visually engaging for the audience.
Realistic AI Visuals – Successfully generated and polished a lifelike human face for the brand, overcoming multiple AI challenges to maintain aesthetic appeal.